SIR, the roof brand of SEBA Kimya, produced its products for the first time by producing cream detergent, liquid dish detergent, bleach and laundry soda products in a production area of 40m2 in Rami, Istanbul in 1989. SEBA Kimya established its own factory in G.O.Pasa Industry Site in 1995 and positioned the "SIR" brand as a roof brand and expanded its portfolio. In 1997, it started to produce small packaged products under the SIR brand for markets and gave franchises throughout the country. Sır brand products, which were met with great interest and appreciation by their consumers, enabled SEBA Kimya to move to its new factory established in 2005 in Tuzla Chemists Organized Industrial Zone with state-of-the-art equipment. Here, following the latest trends in the world, the SIR brand has gained its global identity and started exporting to the Balkans.
In 2013, SIR was selected as the "One of the most admired and preferred brands" by the All Consumers Protection Association. SIR Today, besides being a well known brand in the FMCG sector in Turkey, more than 40 countries around the world, has managed to become one of the most preferred brand.


Our Mission

As Seba Kimya, it is to be a profitable and sustainable company that is happy and proud of its shareholders, employees and customers by producing innovative products that make life easier and satisfied with the usage of the household cleaning and personal care products sector.

Our vision

As a Turkish company and brand established and managed with 100% domestic capital, it is our biggest goal to be a brand that is preferred, liked and loved by consumers worldwide by producing products that respect the environment and human health.

Our values

• Quality,
• Reliability
• Transparency
• Keeping loyalty, love, respect, employee and customer relations ahead
• To respect the law, the individual, the society and the environment • Being open to technology and innovations in the world.

Our Products

• Ease your cleaning routine with SIR eco-friendly laundry detergent and cleaning products.
• Bio Cleaning Products: Liquid Dishwashing Detergents, Disinfectant Cleaner,
• General Home Cleaners: Concentrated Bleach, Cream Cleaners, Surface Cleaners, WC Cleaners, Wood Cleaner
• Home Care Specials: Asprins, Bathroom Cleaners, Glass Cleaners, Ceramic Cleaners, Kitchen Cleaners, Silicone Cleaner, Wood&Furniture Cleaners, Steel Cleaner
• Laundry Care: Concentrated Fabric Softeners, Soft Laundry Softeners, Liquid Laundry Detergent
• Dishwashing: Liquid Dishwashing Detergents, Dishwashing Machine Cleaner.
• Liquid Hand Soap: Liquid Hand Soaps.
• Air&Fabric Freshener: Fabric&Air Fresheners.
• Hygiene Group: Disinfectant Floor Cleaner, Disinfectant Spray Cleaner.


We have been exporting our quality cleaning products to many European,Asian and overseas countries such as U.K., Italy, Malaysia, Singapore, Australia, Canada and U.S.


Whole Sale / Private Label

You can send us complaints or suggestions about Seba Kimya products at any time.
Toll Free Consumer Hotline: 0800 2617304